In Good Company Meetings & Events
Led, designed and executed marketing efforts for a burgeoning boutique meeting and events firm. The fully-integrated marketing plan included email, social, speaking engagements, branded collateral and award submissions. The brand tone throughout was intelligent, polished and inspiring-with a dose of wit.
Part of the content strategy I implemented was an image based "Good" quotes series featuring inspiring quotes which included the word "good".
This was furthered by:
-Artisanal, promotional edible treats which contained "good quotes" on the wrappers
-Posts spotlighting "good apps" for marketers and meeting planners
-Regular doses of pinnable "good inspiration" for event designers
-Quarterly email newsletters featuring event and meeting tips, interviews and tips for entertaining or traveling in style
My Contributions Included: