Event Focus, an event planning startup, engaged me to construct a set of brand guidelines which felt like a natural extension of their pre-existing logo and website.
Sonoras de Cuba
Grammy-award winning producers needed a brand (name, logo, visual identity) for their new label for their Cuban-genre albums.
The letters S, D & C, a treble clef, a guitar, and the shape of an ocean wave inspired the logo.
Bay Area Advertising Relief Committee
My Contributions Included:
The Bay Area Advertising Relief Committee, a 30+ year-old non-profit dedicated to assisting local industry professionals, is in need of a brand refresh and renewed marketing plan. Over the next year the brand will undergo a complete brand overhaul including new strategic brand analysis, market positioning, visual identity, website design, marketing plan and processes.
The transformation has already begun with a simplified, interim brand aesthetic and streamlined website. More is soon to come.