My Contributions Included:
Our client needed a way to communicate details and maps for a 10,000 person event at Levi's Stadium. The complexity of the venue required something more in-depth than a printed program.
A custom event app was a possibility but would require additional lead time, provide less flexibility and increase costs substantially.
Instead, I proposed a mobile-responsive microsite. This option was affordable, flexible, speedy, and enabled guests to access the information without downloading anything.
The site was quite successful, securing 9,000+ unique visitors on event day alone.